Step 4: Have fun

In Step 3: Stay aligned, I showed how the app embodies the HEALTH core value of the CALIRING parent company. In this final post, I want to talk about another important core value: PLAY. Playfulness is at the core of the vision and it is going to be a major axis of development of the company. Therefore, from a business standpoint, it was important to integrate it in the app.

And, to be honest, from a personal standpoint, I enjoy making it more playful than all the other training apps! Health is a serious matter, but we can also have fun getting healthy 🙃 

Enter the CALIBEAR

A major asset in making the app friendlier is the CALIBEAR mascot. Yes, it is completely AI-generated, which is perfect because it will likely evolve into being an AI coach.