As I detailed in Step 2: Build it well, the app design stems from the brand values: health, freedom, play, and progress. The first and most important value is health. When discussing with Ben about the meaning of healthy for him and the vision of the company, it is clear that he is talking about long-term health. He will not promise you that you will become fit in 3 months, but he wants to help you put in place the habits and systems that will allow you to be strong and healthy forever.
We wanted to put this concept of long-term health at the center of the app. Informed by our readings of Atomic habits by James Clear and Tiny habits by BJ Fogg, we came up with the concept of fitness journeys.
Fitness journeys have two characteristics:
they are all 4-week long, which is about the time needed to form a new habit
they include movement every day, which create the automatism of the training habit
Even on non-training day, there is movement: it can be stretching, or a balance exercise, or an exercise that trains your brain. It is not straining but it is there to help consolidate the habit.
At the end of a fitness journey, you can embark a new journey of a higher skill level.
This concept is still in its infancy, and I am curious to hear feedback from users and see how it develops.
Tied to the core values of long-term health and progress, and inspired by very effective apps such as Duolingo, I added progress badges to the app. They are created on the fly after a workout session. The badge is:
a visual representation of progress that feels good!
a way to share progress, because sharing with other people can also be a major motivator to make progress
It is actually a bit of a hassle to create the badge on-the-fly with dynamic information such as the user's name and the date, so I now understand why apps usually make static badges 😅
But it is worth it in my opinion, and I am pretty happy with the concept.
In the next and last post (Step 4: Have fun), I explore how we integrated PLAY into the app.